For a small startup company like, TechDiversions.com, we’ve learned something immensely useful - it’s not always wise to mimic your competition when designing a front-page layout for your website. This is especially true when your competition is highly brick & morter based while you’re purely an online entity.

For instance, a few of our competing sites have very un-friendly front page designs when it comes to looking at the site from the perspective of a google, yahoo or msn web crawler. Yet, they have a high page rank! Why? Because gamers around the world link to them because they know the name, the company and might even be in an affiliate program with them.

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